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  • Define your Problems with Point of View Statements

    Finding the right solution can only happen when you define the right problem. It might sound easy, but as designers its often in our nature to rush ahead to designing solutions for applications or products based off a quick analysis. But most projects will require more research to define the big issues. Luckily, writing point-of-view…

  • The Power of Comprehensive Personas

    Looking for a way to make your product standout from the rest? Creating a comprehensive persona may be just what your team needs. Personas can show your team who they are creating for and what type of people are using their products. Personas are fictional but can then be based on research. This means they…

  • The Importance of Empathy Research Methods

    When you need to understand why or how your users are behaving, it’s important to remember empathy. Having empathy in your research studies allows you to get to know your user on a deeper level and gives you a chance to create a better product that will meet their needs. To make sure you are…

  • How Emotions Shape User Behavior

    Whether we like to admit it or not, our emotions play a big part in our everyday experiences. Especially when it comes to building products and user experience. Understanding our emotions or user’s emotions can help us uncover why a product works or doesn’t work. Without the psychology aspect, user experience wouldn’t make much sense…

  • Solving Educational Challenges with Design Sprints

    Have you ever needed to come up with a solution fast? Or needed to come up with multiple solutions? This can usually be a challenge, but with a design sprint, this short creative process can help you answer the critical questions and identify problems quickly. Allowing you to come up with ideas, sketch them out,…

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