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  • The Power of Comprehensive Personas

    Looking for a way to make your product standout from the rest? Creating a comprehensive persona may be just what your team needs. Personas can show your team who they are creating for and what type of people are using their products. Personas are fictional but can then be based on research. This means they…

  • The Importance of Empathy Research Methods

    When you need to understand why or how your users are behaving, it’s important to remember empathy. Having empathy in your research studies allows you to get to know your user on a deeper level and gives you a chance to create a better product that will meet their needs. To make sure you are…

  • How Emotions Shape User Behavior

    Whether we like to admit it or not, our emotions play a big part in our everyday experiences. Especially when it comes to building products and user experience. Understanding our emotions or user’s emotions can help us uncover why a product works or doesn’t work. Without the psychology aspect, user experience wouldn’t make much sense…

  • Solving Educational Challenges with Design Sprints

    Have you ever needed to come up with a solution fast? Or needed to come up with multiple solutions? This can usually be a challenge, but with a design sprint, this short creative process can help you answer the critical questions and identify problems quickly. Allowing you to come up with ideas, sketch them out,…

  • Design Thinking for the Practical World

    In today’s world, coming up with ground-breaking ideas is often the hardest part of any project. Finding solutions to problems is the oldest challenge around. Whether its professionally or personally, it’s important to know how to overcome these brain blocks and how to tackle issues to create solutions. One way we can solve complex problems…

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