Blog

  • Campaigns That Reach and Convert 

    A well-curated social media campaign can help a brand create awareness, increase customer engagement, and ultimately increase sales. But with every paid campaign, in order to succeed, there must be thought behind it. Identifying your audience and defining measurable goals are the most important steps for every campaign’s success. This week I was able to…

  • Evaluating Roxy’s Organic Content

    This week I dived deeper into the brand Roxy and their analytics. I focused on their organic content, meaning their no-cost social posts, like images, or videos. While this type of content is considered cost effective, it also establishes a brand over time, and their followers often believe and get influenced by this type of…

  • Analyzing the Presence of a Brand: Roxy

    In today’s digital world, a social media presence is vital for brands trying to remain competitive. Without a digital footprint, it’s nearly impossible to spark engagement and create sales. But with the rise of social media, brands can now engage directly with their audiences, build communities, and communicate in real time. As mentioned in Social…

  • ICM508: Module 7

    Reading and Writing: Over the past seven weeks I have immersed myself into audio and video design. When I first started this exploration and reading The Bare Bones Camera Course for Film and Video, I didn’t think my video skills would improve much, it didn’t feel like enough time. But I can honestly say I…

  • ICM508: Module 6

    Reading and Writing: Until now, I haven’t thought much about lighting and how it portrays mood in the films we watch. But this week I have been introduced to this important concept through the Bare Bones Camera Course for Film and Video. Lighting is just as important as composition when filming, but it often comes…

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