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  • Customer Journey Maps Explained

    Customers are the most important part of any business. They are the main source of revenue and give valuable feedback that can help you grow. If your company cares about why some customers stay loyal while others leave, then journey mapping may help in your research. A typical customer journey map will help you find…

  • How Ideation Techniques Solve Complex Problems

    Everyone has their own way of solving problems. But what if there was an almost guaranteed way for you to come up with better solutions? Commonly used in UX design and top design companies is a thing called ideation techniques. This long list of techniques helps designers and developers come up with new concepts, insights,…

  • Define your Problems with Point of View Statements

    Finding the right solution can only happen when you define the right problem. It might sound easy, but as designers its often in our nature to rush ahead to designing solutions for applications or products based off a quick analysis. But most projects will require more research to define the big issues. Luckily, writing point-of-view…

  • The Power of Comprehensive Personas

    Looking for a way to make your product standout from the rest? Creating a comprehensive persona may be just what your team needs. Personas can show your team who they are creating for and what type of people are using their products. Personas are fictional but can then be based on research. This means they…

  • The Importance of Empathy Research Methods

    When you need to understand why or how your users are behaving, it’s important to remember empathy. Having empathy in your research studies allows you to get to know your user on a deeper level and gives you a chance to create a better product that will meet their needs. To make sure you are…

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