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  • Being a UX Designer in the Age of AI 

    We all have seen the headlines in the news, AI taking our jobs, our tasks, and changing the future of work forever. But this new reality hasn’t stopped me from pursuing a career in UX design. While many fear that these AI machines can turn out perfect wire frames and fresh interfaces, this must mean…

  • Data, Privacy, and Ethics- How LinkedIn Collects Our Information 

    Data, privacy, and ethics may not always be top of mind for users when browsing the web. The truth is, these privacy laws are here to protect us online, yet most of us don’t read the fine print. When signing up for an online account or even just visiting a new website, most of us…

  • Developing an Influencer Marketing Strategy 

    Brands and social media influencers have been collaborating for some time now. But not every partnership is a successful one. To create a profitable campaign, influencers should have the right audience relevance and high engagement on their own. Influencers that focus on a specific niche or are a leader on a specific topic are usually ones…

  • Mastering Audience Targeting for Digital Marketing 

    This week, I focused on another one of my favorite brands, S’well water bottles. While some may only know of the popular Stanley water bottles, there was a time when S’well was extremely popular in the industry. While still being a strong force, I decided to examine their audience targeting strategy and look at how…

  • Optimizing Turo’s Social Media Campaign 

    Since I have been learning social media marketing, my usual scrolling has been forcing me to look longer at the ads that come across my screen. I find myself analyzing brands that I follow, and critique the ads that are shown to me. One brand that has been advertised to me on multiple social platforms…

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