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  • Analyzing the Presence of a Brand: Roxy

    In today’s digital world, a social media presence is vital for brands trying to remain competitive. Without a digital footprint, it’s nearly impossible to spark engagement and create sales. But with the rise of social media, brands can now engage directly with their audiences, build communities, and communicate in real time. As mentioned in Social…

  • ICM508: Module 7

    Reading and Writing: Over the past seven weeks I have immersed myself into audio and video design. When I first started this exploration and reading The Bare Bones Camera Course for Film and Video, I didn’t think my video skills would improve much, it didn’t feel like enough time. But I can honestly say I…

  • ICM508: Module 6

    Reading and Writing: Until now, I haven’t thought much about lighting and how it portrays mood in the films we watch. But this week I have been introduced to this important concept through the Bare Bones Camera Course for Film and Video. Lighting is just as important as composition when filming, but it often comes…

  • ICM508: Module 5

    Reading and Writing: Creating a basic sequence when editing a video isn’t so hard when you understand how most people’s brains work. For almost all of us, we will start to get bored and our eyes will wander after a few seconds of looking at the same scene. Instead of showing a singular wide clip…

  • ICM508: Module 4

    Reading and Writing This week is all about editing, and that’s exactly what I read about in the Bare Bones Camera Course book. Before working on my own video montage project, I read about how to communicate clearly with your viewers. A good video production won’t surprise your viewers but instead allow them to slowly…

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