Blog

  • Developing an Influencer Marketing Strategy 

    Brands and social media influencers have been collaborating for some time now. But not every partnership is a successful one. To create a profitable campaign, influencers should have the right audience relevance and high engagement on their own. Influencers that focus on a specific niche or are a leader on a specific topic are usually ones…

  • Mastering Audience Targeting for Digital Marketing 

    This week, I focused on another one of my favorite brands, S’well water bottles. While some may only know of the popular Stanley water bottles, there was a time when S’well was extremely popular in the industry. While still being a strong force, I decided to examine their audience targeting strategy and look at how…

  • Optimizing Turo’s Social Media Campaign 

    Since I have been learning social media marketing, my usual scrolling has been forcing me to look longer at the ads that come across my screen. I find myself analyzing brands that I follow, and critique the ads that are shown to me. One brand that has been advertised to me on multiple social platforms…

  • Campaigns That Reach and Convert 

    A well-curated social media campaign can help a brand create awareness, increase customer engagement, and ultimately increase sales. But with every paid campaign, in order to succeed, there must be thought behind it. Identifying your audience and defining measurable goals are the most important steps for every campaign’s success. This week I was able to…

  • Evaluating Roxy’s Organic Content

    This week I dived deeper into the brand Roxy and their analytics. I focused on their organic content, meaning their no-cost social posts, like images, or videos. While this type of content is considered cost effective, it also establishes a brand over time, and their followers often believe and get influenced by this type of…

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