Social Media Analytics

Developing an Influencer Marketing Strategy

Brands and social media influencers have been collaborating for some time now. But not every partnership…
Mastering Audience Targeting for Digital Marketing

This week, I focused on another one of my favorite brands, S’well water bottles. While some…
Optimizing Turo’s Social Media Campaign

Since I have been learning social media marketing, my usual scrolling has been forcing me to…
Campaigns That Reach and Convert

A well-curated social media campaign can help a brand create awareness, increase customer engagement, and ultimately…
Evaluating Roxy’s Organic Content

This week I dived deeper into the brand Roxy and their analytics. I focused on their…
Analyzing the Presence of a Brand: Roxy

In today’s digital world, a social media presence is vital for brands trying to remain competitive.…

Developing an Influencer Marketing Strategy